How does your club use social media to raise awareness and interest in your club? The Rotary Club of Summerville Evening, in South Carolina, USA, found that Facebook ads are a cost-effective tool for attracting new members, offering wider exposure than print ads the club had used in the past. The Rotary Club of Ashburn, Virginia, uses MeetUp to promote lunch meetings, professional development sessions, monthly networking events, and service projects. The club has inducted four new members as a result, and continues to use the site as an attraction and engagement tool. Of course, not all social media channels are created equal, so focus on the ones that reach your audience most effectively. By mixing entertaining content with useful information, you’re more likely to engage both potential and current members and to inspire them to become involved. Keep content diverse and interesting by asking members who are active on social media to contribute to articles and posts. Using social media allows you to expand your event’s reach and get your club noticed.
--Rotary Membership Minute, October 2016
Rotarians On Social Networks Fellowship (ROSNF): This group is for members of the Rotarians on Social Networks Fellowship (ROSNF). ROSNF is a Rotary fellowship for Rotarians and Rotaractors who share a common interest in social networking. ROSNF is not limited to any one social network. Its origins were on Facebook, but now it welcomes Linkedin, Twitter, and other social networking groups.